CCR research #2

So we had another minor setback, but it is not a big deal. You may have noticed that Jalin was not mentioned in the filming blog. Sadly, Jalin has had the flu and a high fever all week, and he was not able to film. Since he cannot film until next week, we have nothing else to edit. Originally, our instructor scheduled us to post 2 editing blogs this week. Instead of that, we will film for the last time on Monday and edit that, and this week I will do my research for question #2 CCR

How does your product engage with audiences and how would it be distributed as a real media text? This is the question I will be answering in my second CCR. Well, engaging the audience is just the act of connecting with our audience. Understanding our target audience and producing work up to their expectations. The more we meet those expectations, the more success the film leads to.

Our target audience is individuals aged 16-50. If this were just a regular drama, the targeted age would be around 13, but since there is a mystery aspect to the film, the audience must be active and pick up on clues. If the audience does not pick up on the clues throughout the film, it becomes significantly less enjoyable and loses meaning. From ages 15 and after, teenagers are found to be far more engaged and pick up on social clues from film (Lyons, 2016). This was a scholarly article written by a university, alluding to the validity of the qualitative data.

Our target audience would typically be individuals who are deep thinkers and enjoy drama and emotionally charged films. So we would need to use techniques to engage this type of person. We have a couple of techniques used to engage the audience. To begin, the obvious hook is the immediate jaw dropping announcment. Most movies begin with slow beginnings, and the plot builds up. In our film, the plot is immediately set. This will catch the audience's attention right away, especially those looking for a movie filled with drama. The second technique is breaking the 4th wall when Dr. Mueller is talking to the patients. It feels so uncomfortable that it feels like Dr. Mueller is talking to the actual audience.

Lastly, is how the film will be distributed. To address the younger audience it will be distributed through Netflix, YouTube, Amazon Prime, and Hulu. These are the most common amongst teenagers. For the older audience we will distribute through DVDs and traditional cinema for those who want the experience through the big screen.

Script:

Our target audience is individuals aged 16-50. If this were just a regular drama, the targeted age would be around 13, but since there is a mystery aspect to the film, the audience must be active and pick up on clues. If the audience does not pick up on the clues throughout the film, it becomes significantly less enjoyable and loses meaning. From ages 15 and after, teenagers are found to be far more engaged and pick up on social clues from film (Lyons, 2016). *in frame* This was a scholarly article written by a university, alluding to the validity of the qualitative data.

Our target audience would typically be individuals who are deep thinkers and enjoy drama and emotionally charged films. The obvious hook is the immediate jaw dropping announcment. Most movies begin with slow beginnings, and the plot builds up. In our film, the plot is immediately set. This will catch the audience's attention right away, especially those of you looking for a movie filled with drama. The second technique is breaking the 4th wall when Dr. Mueller is talking to the patients. It feels so uncomfortable that it feels like Dr. Mueller is talking to you guys.

To answer the last part of the question, i will adress distribution. To reach teenagers it will be distributed through Netflix, YouTube, Amazon Prime, and Hulu. These are the most common amongst you young people. For the older folks we will distribute through DVDs and traditional cinema for those who want the experience through the big screen.

References:

Goldsmith, J. (2020, March 4). Streaming study finds Netflix, hulu led in new subscriptions – in Pre-Disney+ ERA. Deadline. https://deadline.com/2020/03/streaming-study-finds-netflix-hulu-led-new-subscriptions-1202874044/

Lyons, K. M. (2016). Examining the relationships between socio-cognitive factors and neural  synchrony during movie watching across development. Scholarship@Western. https://ir.lib.uwo.ca/etd/8812/#:~:text=In%20Chapter%203%2C%20I%20found,differed%20in%20their%20cognitive%20scores.